A big thank you to those who’ve been a part of my blogging journey as I inch closer towards a Master’s in Integrated Marketing Communication (IMC) from West Virginia University. With Emerging Media now in the rear view, I’m making my way towards the finish line by developing a top-to-bottom campaign for St. Jude Children’s Research Hospital.
This capstone class has already become a (challenging!) pleasure: we’ve got a fantastic charity to base our campaign on in St. Jude, a connected, engaged instructor in Dennis O’Connell, and a call with the star of my favorite childhood album “Free to Be You and Me,” Marlo Thomas.
To create a foundation for the campaign, I’m researching teens’ propensity for supporting the mission of St. Jude. As part of my research, I’ve developed a survey for high school students and recent grads to help me understand their perspective and think of new ways to engage them.
Please help me reach my goal of 100 responses…If you know anyone interested helping me out by taking this survey, please text or email them this link: http://conta.cc/HrjysC
The survey will be open until November 30, 2013.